41 screenshots is a website where designers and app store optimization (ASO) specialists can find creative inspiration. All screenshots are taken from the open source and curated by hand. The picks are based on a mix of aesthetic and functional factors, because marketing creatives should be noticeable, timely, culturally relevant, but also effective. Screenshots on an app store should be noticed in the sea of others and then be appealing to convert an impression into a download.
Near each set you will find my comments about what I think makes these screenshots good. This is my personal opinion, informed by experience of working with multiple apps and running multiple experiments over the years. Sometimes though, the opinion is not informed by anything except the fact that I vibe with it.
Please take everything on this site as an inspiration and don't copy blindly. I believe that the best ideas are often found in other categories and adapted to a specific context: navigation apps can get inspired by games, productivity apps can get inspired by social media apps.
If you'd like to discuss something related to this site or ASO in general - please reach out on LinkedIn or in the ASO community.
Quick links:
🙋 Who made this?
👥 The ASO community
📘 App Store and Google Play review guidelines for screenshots
🗞️ The ASO Stack - blog about ASO
🗞️🗞️ Apptweak's ASO blog - another blog about ASO
🎓 The ASO Course - learn about ASO
💰 The latest (paid) ASO book
❌💰 The older (free) ASO book that covers most of the basics
📎 Imprint